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Big Tech and Media- The Future?

IdeaSpies

The Microsoft-backed uber-unicorn is already banking $80 million a month. It’s the Big Tech playbook: Bank on Governments being too soft and courts too slow. Programmatic When Google automated advertising, it promised to cut publishers’ costs and maintain ad yields. That collaboration was a lie too. Action is required today.

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Brunner’s Founder is Honored with Outstanding CEO and Top Executives Award

Brunner

More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael Brunner, Founder. We thrive in the face of business climate change, providing equal parts creativity and performance marketing for our challenger brand partners.

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Finding the Right Path to Financial Wellness

Business and Tech

While there are plenty of systemic reasons why there are individual and community financial challenges and economic gaps – even beyond this pandemic – our legacy of limited financial solutions to help more people attain financial security is changing. Ravi Kumar Head of CIT Direct Bank. They’d be in serious financial trouble, right?

Tips 182
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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

One Hard Trend future certainty that marketing professionals can bank on is that no matter how old an individual is, they utilize and will continue to utilize digital technology. What an individual does on these devices has a certain amount of variable change around it. Embrace the change and anticipate to navigate!

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Brunner And Black//Brown Launch “Outset,” an Industry Initiative to Help Brands Realize a New Source of Growth Through Diversity

Brunner

Black//Brown, which has an existing relationship with the Association of National Advertisers (ANA), will also lead thought-leadership workshops and training sessions to help brand marketers adopt these practices. To learn more about Brunner, please visit www.brunnerworks.com. # # #.

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EU is making supermarkets give unwanted food to the needy

Idea to Value

This week, Italy has voted to change the law to make supermarkets donate their waste food to charities and food banks. It’s a sign not only of some industries being disrupted, but also of the changing tastes and values of consumers. “We are making it more convenient for companies to donate than to waste.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38