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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues. A study conducted by Forbes using Cloverpop, a decision-making tracking software, followed over 600 business decisions by 200 different teams over the course of two years.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Additionally, by creating a regular reporting and review process, a sales leader can ensure that the sales plan stays on track and that adjustments are made as necessary.

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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

National policy changes, consumer demand, and improved efficiency in batteries are all factors supporting this market growth and opportunity for commercialization. In the years ahead, electric car drivers can expect the parking and EV charging infrastructure to also change with the times.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Data must account for KPI changes due to the environment (e.g., The right talent comes first. But don’t forget non-marketing factors!

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

What an individual does on these devices has a certain amount of variable change around it. But things are changing; technology and its exponential uses are accelerating at a rate never before seen, and because of this, all age groups are taking to software they may have never tried before.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

I am also always willing to collaborate with brands and private equity researchers in the enterprise software space, either for due diligence or developing go-to-market or product development strategies. com For advertising and sponsorship opportunities, please contact info@thinkers360.com.