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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Here are 5 Business Model Strategies and Tools for Strategic Business Growth. Do we need a new strategy and business model? Here are five strategies that can help anyone reign in the chaos and drive business model innovation: 1. Microsoft charges for the software, while Google monetizes its data through advertising.

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What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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5 Reasons You Should Outsource PR & Marketing

The Human Factor

Your business needs a robust marketing strategy in order to get your brand to stand out above the rest. Outsourcing PR and marketing services can help you achieve this. An expert marketing agency will have the resources and expertise you need to make a name for yourself in the field. Sector-specific expertise.

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Traditional Marketing Tactics Needed for Digital Success

InnovationManagement

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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How Should Your Business Find the Next Big Thing?

IdeaScale

If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. Or, put simply, it’s finding the next big thing by deciding what it is and swinging for the fences.