IdeaScale
APRIL 20, 2021
SNP advertised the new IdeaScale community through an email announcement. This award would be given each year in appreciation for such high-level employee engagement. Employees were encouraged to share ideas about new products, cost-saving opportunities, and OneSNP. Many ideas were implemented immediately.
IdeaScale
MARCH 22, 2017
In this case, the City of Calgary was a leader in generating engagement with their innovation program. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But how did they do it?
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Strategyzer Innovation
JULY 7, 2020
Currently, the business model of these platforms is based on advertising revenue, which is all about engagement. This means the more of these messages it feeds you, the more clicks it will get, the more advertising revenue. We wanted to dig deeper and understand why. Then can’t the business model also be the solution?
Daniel Burrus
MAY 18, 2022
Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.
Idea Champions
DECEMBER 21, 2018
I had five weeks to prepare, five weeks to get my act together, five weeks to dig in and front load my agenda with everything I needed to wow my audience: case studies, statistics, quotes, factoids, and more best practices than you could shake an iPhone at. Daily, we are bombarded with more 6,000 advertising messages and 150 emails.
Moves the Needle
APRIL 10, 2023
The advertisement is the business activity, the CTA is visiting a landing page that describes the science behind the product. Measure: What does an active, engaged user do in the app over some time period. CTA: Share, refer, case study. For example, you may have a new app that helps with insomnia.
Innovation Excellence
APRIL 7, 2017
They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal. The stories aren’t meant to sell corn flakes. Naturally, there is a brand message, but it is subtle. True to the nature and mission of brand journalism.
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