Idea to Value
APRIL 12, 2022
It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category.
Moves the Needle
APRIL 10, 2023
The term originated in the United States lean manufacturing movement of the 1980s and 1990s. The idea behind lean manufacturing was to maximize customer value while minimizing waste, resulting in increased efficiency and profitability. CTA: Share, refer, case study. You decide to run a Facebook ad targeting insomniacs.
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IM Insights
MARCH 17, 2022
11:00) Customer Acquisition Cost means how much money it takes a business to bring someone in and turn into a customer such as word of mouth, paid advertising, sales team, and so on. Lifetime Value is a measure of gross profit a business earns from a customer over time. High retention . (47:30) contact-form-7].
Leanstack
JUNE 30, 2017
I’ll illustrate with a case study. In the case of Facebook, the derivative asset is user data triggered by repeat visits. This asset is monetized through advertising measured using metrics like CPM, CPC, and CPA. This was an excerpt from my last book: Scaling Lean , where I dissect traction even further.
Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). Then I started talking about getting what they had in front of users, testing the hypotheses of the product, iterating the design based on this: all basic UX and Lean (and Lean UX!)
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