Advertising Case Study LEAN Marketing 
Idea to Value
APRIL 12, 2022
What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.
Moves the Needle
APRIL 10, 2023
This includes all the activities done to develop, market, sell, deliver, and support the product outside of product creation, like manufacturing. The term originated in the United States lean manufacturing movement of the 1980s and 1990s. CTA: Share, refer, case study. But, it should go further than that.
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IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period. High retention . (47:30)
Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). The company was composed of the founder, fresh from B-school; a technical lead also just out of school; a few engineers; and sales/marketing, which was already pitching to companies.
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