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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. The Challenge. When you see an ad online, Xaxis was likely involved in some way.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Recently caught up with Alex on the Tech Backstage Podcast. Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S.

Data 118
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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In our increasingly technological and globalized world, it is becoming less and less effective for Human Resource departments to recruit talent through age-old, biased methods of recruitment such as referrals or in-person networking events. Diversity and inclusion in a company and in marketing is becoming increasingly important to consumers.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. In the fiercely competitive landscape where the war for talent doesn’t seem to relent, these simplification and efficiency superpowers can set apart the celebrated employers from the rest.