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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. It’s the biggest technical challenge in the feedback loop linking plans and budgets, strategy sessions, and campaign execution.

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Exponential Growth: the technological evolution dictating new business models

mjvinnovation

Read on to understand what Exponential Growth is, how you can use technology to scale your business at exponential rates and more! Canadian Salim Ismail – serial entrepreneur, angel investor, author, speaker and technology strategist – coined the term Exponential Organization in his eponymous book.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Additionally, by creating a regular reporting and review process, a sales leader can ensure that the sales plan stays on track and that adjustments are made as necessary.

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Avoid Making the Wrong Hires with These Tips

The Human Factor

One of the most important things to do is to clearly define any roles that you’re advertising. Do your research to find out what’s being offered for similar positions, not just by your direct competition but by companies in other industries that are hiring for similar roles. Review Technical and Soft Skills.

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Big Data: get to know your customer to generate more business

mjvinnovation

Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. To extract competitive advantages from the data, you need to know what you want with them, that is what Jorge Mendes, Strategic Director of Business Intelligence at MJV, says.

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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Generate end-user demand (to match our revenue goals).

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A Comprehensive Guide to Corporate Branding

Flying Fish Lab

As digitalisation advances and information becomes easily accessible, consumers can investigate a brand's history and reputation effortlessly through platforms such as social media and online reviews, aiding them in making informed choices aligned with their values and preferences. They play distinct roles in portraying a company's image.