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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. macroeconomic conditions, weather, competition), operations (e.g., However, agencies may be in a better position than they think.

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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

Understanding Technological Disruptions Technological disruptions refer to unexpected shifts in technology that can disrupt industries, businesses, and life as we know it. The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Razors have undergone incremental innovations over time Source: The Hustle Incremental innovations may not make headlines, but they’re the steady pulses that keep businesses competitive and responsive to market demands.

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A Comprehensive Guide to Corporate Branding

Flying Fish Lab

Brand Recognition Brand recognition refers to people’s ability to identify and recall a brand based on its unique visual elements. Competitive Edge A competitive edge is a set of qualities that allows a business to outperform its rivals. It is fundamental for business success but challenging to achieve.

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5 Genius Ways to Get Your Brand Noticed

The Human Factor

There’s a lot of competition out there and in order to get ahead of the rest, you need a solid marketing campaign online with consistent material that can be linked to your brick-and-mortar store, if you have one. You could offer referrals, promos, and discounts or even advertise on social media. Social media is a great marketing tool.

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How To Save Money On Your Business During COVID-19

The Human Factor

Refer to industry experts and review sites for stellar advice and discounts. This can be inexpensive however because there is a whole host of freelancers available on the internet who are willing to write for competitive rates, so you can take advantage of their services any time you are in need of a press release submission. .

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When tough times are ahead, you should double down on innovation

Idea to Value

In Finland, this kind of shortsighted behavior is often referred to as “peeing in your pants to keep warm in the winter”, and that’s exactly what dropping innovation during tough times is. Maybe it’s an agency partner that hasn’t been able to deliver on their promises, or an advertising campaign that hasn’t really seemed to work.