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4 disruptive trends for higher ed in 2024

Christensen Institute

As the new year dawns, here are four other trends that could change the status quo in 2024. But the basis of competition is shifting. When disruptive innovation is afoot, competition follows predictable patterns. After satisfying basic reliability and functionality, the basis of competition is around convenience and access.

Trends 52
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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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The Modern Rental Market According to the Experts

Business and Tech

What is the biggest trend you’ve seen in the rental industry during the pandemic? Dylan Lenz: The overwhelming trend has been the need to very quickly adapt to virtual — virtual showings, virtual rental applications, virtual signatures, and virtual screenings. Elizabeth Francisco President, Resman.

Marketing 264
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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators. Ignoring technological trends can seriously affect individuals, businesses, and industries. The Impact of Not Preparing for Disruptions.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Reading between the lines, it’s easy to extrapolate the trend to the “inevitable consultancy takeover”. The right talent comes first.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. And in the field of digital advertising… read up on marketing news.

Industry 213