Advertising Creative Thinking Creativity Groups 
BrainZooming
JUNE 27, 2016
Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.
Innovation in Practice
JANUARY 11, 2021
As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think bigger. But does this apply to creative thinking as well? . Can you really improve your creative thinking by just thinking big? . They took 141 undergraduate students and randomly assigned them into two groups.
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Innovation in Practice
JANUARY 11, 2021
As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think bigger. But does this apply to creative thinking as well? . Can you really improve your creative thinking by just thinking big? . They took 141 undergraduate students and randomly assigned them into two groups.
BrainZooming
OCTOBER 16, 2018
For the closing song, the group played their version of Chuck Berry’s Roll Over, Beethoven. I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. It’s like the secret to creative success for everyone ! Extreme Creativity.
Qmarkets
JULY 13, 2017
In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. published a book called "Your Creative Power" in which he shared his secrets. One idea in his book, discussed in Chapter 33 on "How to Organize a Squad to Create Ideas", later became one of the most widely used creativity techniques in the world.
BrainZooming
DECEMBER 21, 2017
With a long holiday shopping season, you would think that by now all the buying would be behind us. Yet, advertisements, emails, and online remarketing campaigns demand that we keep shopping throughout the weekend if we are truly going to have positive impacts on our relationships with friends, loved ones, and co-workers.
Planview
MAY 10, 2016
Your Creative Power. A friend of mine runs the innovation and creativity practice at a large, global firm. He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising.
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