Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Traditional marketing refers to any type of marketing that isn’t online.

Data 118

Data Technical Review Marketing Design Thinking 118

Tullio Siragusa

JULY 25, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.

Data 118

Data Creativity Technical Review Innovation 118

Boxes and Arrows

DECEMBER 18, 2018

Turns out, the early adopters really liked our emails, so after a while we added an “Ask for Review” button. The reviews still go out in email, but this button helped us validate the need for it. Incidentally, we wrote hundreds of reviews manually, so now we also know how to give helpful, constructive feedback. Source: uxfol.io.

Design 94

Design Software Review Tips Tools 94

Boxes and Arrows

DECEMBER 18, 2018

Turns out, the early adopters really liked our emails, so after a while we added an “Ask for Review” button. The reviews still go out in email, but this button helped us validate the need for it. Incidentally, we wrote hundreds of reviews manually, so now we also know how to give helpful, constructive feedback. Source: uxfol.io.

Design 55

Design Software Review Tips Tools 55

Idea to Value

NOVEMBER 7, 2022

Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Unfortunately, innovation projects usually have none of the above criteria.

Project 241

Project LEAN Management Innovation 241