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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. We recommend that advertisers exercise caution using PMax, and we’re not the only ones.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues. A study conducted by Forbes using Cloverpop, a decision-making tracking software, followed over 600 business decisions by 200 different teams over the course of two years.

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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

Enhanced collaborations of leaders in EVSE (Electric Vehicle Supply Equipment: software, hardware, device enclosures, and plugs) with the mining industry, auto manufacturers, environmental services, and municipal governments are fundamental to continue to encourage adoption of these trending and beneficial technologies.

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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

Bots have been an issue since digital advertising started. LinkedIn seems to be behind on bot blocking and crediting back any spend that occurs due to them being so strong on their platform. In deciding on a platform (or platforms), we don’t typically think about bots, but we should. But how effective are those efforts really?

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Additionally, by creating a regular reporting and review process, a sales leader can ensure that the sales plan stays on track and that adjustments are made as necessary.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

I am also always willing to collaborate with brands and private equity researchers in the enterprise software space, either for due diligence or developing go-to-market or product development strategies. com For advertising and sponsorship opportunities, please contact info@thinkers360.com.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.