Advertising Document Marketing Product Strategy 
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.
BrainZooming
NOVEMBER 2, 2015
While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. That does not mean everyone determines and forms strategy. Documenting the Knowledge of Tenured Workers.
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