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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

The Millennial Generation—and its successor, Generation Z—are the most diverse groups in the American workforce, with nearly half of them identifying as a race other than white. Tip # 1: Audit your hiring process to ensure that you are recruiting, interviewing, and hiring a diverse group of candidates. Review the data.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Data must account for KPI changes due to the environment (e.g., By aggregating the right talent and understanding the landscape.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

If we begin with a discussion about where content trends are heading this year and beyond, we have to consider where specific age groups spend most of their passive time. The favorability of this is due to the fact that buyers of all ages are becoming more independent, wanting to discover the products and services they purchase.

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The University of Central Asia: Educational Innovation in the Mountains of Rural Kyrgyzstan

New Markets Advisors

The genetic code comprises many features: department organization, degree programs (2-year, 4-year, advanced degrees), residences and residential life, student admissions, and the role of athletics, to list a few. Meanwhile, players like Coursera or coding bootcamps are disrupting traditional education. Story by Jonathan Chang.

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The Future of Corporate-Startup Collaboration

The Inovo Group

New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. They had recognized that many innovative initiatives fail in the early stage of development due to, among other things, a lack of secure funding.

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IA Summit 09 - Day 1

Boxes and Arrows

You are (Mostly) Here: Digital Space and The Context Problem – Andrew Hinton Lead Information Architect in Vanguard’s User Experience Group, Andrew Hinton provides engaging examples (including Mr. Spock, a speeding trolley, and a Dada urinal), illustrating how language powerfully affects context, and vice-versa.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

What is motivating is providing small business owners and their employees with information and tips on how to run the business successfully: things like offering free accounting software, coaching on social media best practices, and personal access to a member of the support team for assistance. advertising, marketing, journalism, PR).

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