3 Innovation Specialists Busting the Myth About Brainstorming
Innovation in Practice
JANUARY 12, 2018
But what the critics are really complaining about are formal brainstorming sessions, governed by a set of rules that originated with advertising manager Alex Faickney Osborn, in his 1963 book Applied Imagination. The ‘criteria cued’ groups produce fewer ideas, but a larger number of high-quality ideas. Mark McGuinness ).
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