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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In our increasingly technological and globalized world, it is becoming less and less effective for Human Resource departments to recruit talent through age-old, biased methods of recruitment such as referrals or in-person networking events. Review the data. Exceptional Talent. Greater Innovation and Creativity. Tip # 5: Walk the talk!

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Thought Leader and Influencer Interview with William Genovese, CIO Advisory Partner, Kyndryl

Thinkers360 - Thought Leader Interviews

Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. I advise Enterprise CxO’s on Technology and Business Strategy, Digital Transformation, Innovation and Emerging Technology.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. It’s the biggest technical challenge in the feedback loop linking plans and budgets, strategy sessions, and campaign execution.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.

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Online Communities: How Your Startup Can Leverage One to Drive Growth?

The Human Factor

A community is a group of people who share similar passions, interests, and desires and are willing to come together to achieve a common goal through clearly defined means. It becomes an online community when the activities of these groups of people are carried out virtually. Create a review system for the online community.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Test: Test the solution with a small group of customers. Identify target market segments: Segment the market to identify specific groups of customers with similar needs. Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed.

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Control Your New Normal with a Focus on Significance

Daniel Burrus

Many, including bars and restaurants, lost money by having to shut their doors, and others were affected by their customers having to close due to being deemed nonessential in the early days of the lockdown. Suddenly, neither a Fortune 500 company nor a small start-up could function successfully in the same way.

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