Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Customers have different needs.

Innovation 61

Innovation Guidelines Design Tools 61

Inceodia

MARCH 2, 2017

The digital customer is loyal only to solutions that meet their needs exactly. Businesses are missing the opportunity to optimally meet client needs because of this mismatch between the design of organizational processes and the customer’s expectations for innovation. The digital age heralded a new environment for innovation.

LEAN 40

LEAN Innovation Culture Agile 40

Leanstack

JUNE 9, 2015

They borrowed the idea from a close rival (Overture) and doubled down on this strategy when it outperformed their banner-based advertising approach by 3X. If you use a high-level concept in your Lean Canvas, that is usually one or more analogs at work, e.g., an Airbnb for parking spaces. disintermediation, and sharing economy (e.g.,

Strategy 52

Strategy Strategy LEAN Analysis 52

The BMI Lab Blog

JANUARY 26, 2018

Lean value” focus: This approach is supported by the nature of the market. The success cases for every company on this list illustrate the points above: experimentation and iteration, creative adaptation, “lean value focus,” and global ambition. Innovation through a lean value focus in a crowded market.

Technical Review 73

Technical Review Innovation LEAN Marketing 73

Boxes and Arrows

FEBRUARY 18, 2014

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). Soon, I was meeting with the founder. It began with a proof of concept: A giant wall, Photoshopped onto a baseball stadium, of comments posted by the app’s users.

Technical Review 104

Technical Review Software Review Underperforming Technical Team LEAN 104

Leanstack

JUNE 30, 2017

Pretty soon, they were joined by others for a meeting. This asset is monetized through advertising measured using metrics like CPM, CPC, and CPA. This was an excerpt from my last book: Scaling Lean , where I dissect traction even further. This repeated throughout the day with multiple groups. Identify your traction metric.

Data 52

Data Study Case Study LEAN 52

Corporate Innovation

DECEMBER 17, 2015

This is where the rubber meets the road. Do we have a Lean Startup Methodology in place? In Stage 3 an Innovation Outpost creates a product development group to bring to market the solution(s) (a product or service) to the challenge(s) that led to the establishment of the Outpost in the first place.

Underperforming Technical Team 56

Underperforming Technical Team How To Innovation Disruption 56

Corporate Innovation

DECEMBER 17, 2015

This is where the rubber meets the road. Do we have a Lean Startup Methodology in place? In Stage 3 an Innovation Outpost creates a product development group to bring to market the solution(s) (a product or service) to the challenge(s) that led to the establishment of the Outpost in the first place.

Underperforming Technical Team 56

Underperforming Technical Team How To Innovation Disruption 56

Corporate Innovation

DECEMBER 17, 2015

This is where the rubber meets the road. Do we have a Lean Startup Methodology in place? In Stage 3 an Innovation Outpost creates a product development group to bring to market the solution(s) (a product or service) to the challenge(s) that led to the establishment of the Outpost in the first place.

Underperforming Technical Team 40

Underperforming Technical Team How To Innovation Disruption 40

Taivara

JULY 23, 2018

highly targeted advertising channels like Google Adwords or Facebook ads to. You’ll likely need multiple meetings to get 1st-hand knowledge and details, and executives are not likely to give you that extra time and line knowledge. Remember, face-to-face meetings are preferred. A/B test your proposition. from your customer.

Underperforming Technical Team 38

Underperforming Technical Team Marketing Software Review LEAN 38

hackerearth

MAY 12, 2017

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Lego has managed to wring sustainability by adopting the Lean startup approach. It used a performance linked to pay system, Overall Every Control and Clear (OEC), which helped meet ambitious goals.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

Steve Blank

DECEMBER 17, 2015

This is where the rubber meets the road. Do we have a Lean Startup Methodology in place? In Stage 3 an Innovation Outpost creates a product development group to bring to market the solution(s) (a product or service) to the challenge(s) that led to the establishment of the Outpost in the first place.

Underperforming Technical Team 35

Underperforming Technical Team How To Innovation Disruption 35