Unit Economics: How to Calculate CAC & LTV – It Depends
IM Insights
MARCH 17, 2022
Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right. 20:00) The boundary between Acquisition and Activation is not always clear, teams have to ultimately figure it out for themselves, as so often – it depends! (23:30)
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