Leapfrogging
SEPTEMBER 30, 2019
In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. What are your biggest weaknesses within the business, and what are your biggest challenges to overcoming them?
Paul Hobcraft
JULY 30, 2020
Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. Suddenly it is down to a small team to tackle this execution stage and all it means. Those lovely shiny products ready to be shipped- getting the buyer to care.
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CMOE
JUNE 13, 2019
A company invests its money and resources into advertising, research and development, social media, partnerships, technology, security, and much more. Plus, once you’ve established a culture of employee development, you’ll also start to attract new talent to your business. Poor Communication Costs Money.
Qmarkets
MAY 18, 2021
Diversity also leads to economic growth, and according to a study from Brown University “the interplay between cultural assimilation and cultural diffusion have played a significant role in giving rise to differential patterns of economic development across the globe.” Organizations are now becoming attuned to this.
IM Insights
MARCH 17, 2022
Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right. 20:00) The boundary between Acquisition and Activation is not always clear, teams have to ultimately figure it out for themselves, as so often – it depends! (23:30)
The Inovo Group
FEBRUARY 27, 2017
“The strength of the team is in each individual member. The strength of each member is the team.” A large, global company was reconstituting its corporate innovation team after a period of massive and intense reorganization involving all aspects of corporate governance and business unit operations.
Moves the Needle
JULY 31, 2018
The business understands the market and has developed a proven, scalable blueprint to winning the market. Fast-growing startups often link compensation to achieving growth in a particular metric, such as advertising spend, or user engagement. Those in Expand have found some traction and are, therefore, “emerging” H2 projects.
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