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Strategic Thinking – What do you LOVE about your business?

BrainZooming

Yes, I’m serious about that strategic thinking question. If you struggle with those questions, take a time out right away and do the strategic thinking needed to get back in touch with the love in what you do. What do you LOVE about your business? Can you say what you LOVE about your business, and what it does?

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

Create expanded roles to ensure partners can contribute their expertise and strategic thinking early. I learned that lesson when I was on the client side and first put competitive marketing agencies together on project teams. Provide full visibility into all strategy development processes.

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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

Students learnt branding and advertising 101, analysed what Australia has to offer as a nation and critiqued other successful global nation brand campaigns Dan Aldridge said, “The brief most certainly peaked my interest and my hunger to be part of an ambitious and exciting branding exercise.

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Branding Strategy – The Best Brand Promise EVER

BrainZooming

This new Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons for leaders to increase strategic collaboration, engagement, and create improved results. Increase focus for your team with productive strategy questions everyone can use.

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Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

Brunner

A creative director at Ten United took a chance on a kid who knew squat about advertising. Keep learning regardless of tenure or experience. I moved to Brunner as an associate creative director and spent four years building on what I learned at Engauge. Keep learning regardless of tenure or experience.

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3 Creative Thinking Skills Ideas from Gas Can 2016

BrainZooming

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. 3 Creative Thinking Skills Ideas from Gas Can 2016.