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Strategic Thinking – What do you LOVE about your business?

BrainZooming

Yes, I’m serious about that strategic thinking question. If you struggle with those questions, take a time out right away and do the strategic thinking needed to get back in touch with the love in what you do. What do you LOVE about your business? Can you say what you LOVE about your business, and what it does?

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

The talk prompted several conversations about the distinctions between branding strategy and advertising. When first visiting a branding agency years ago, I didn’t understand the distinction between what it and an advertising agency would do. 3 Big Differences between Branding Strategy and Advertising.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

Create expanded roles to ensure partners can contribute their expertise and strategic thinking early. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy.

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Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

Brunner

A creative director at Ten United took a chance on a kid who knew squat about advertising. That endlessly creative curiosity — combined with strategic thinking — brings the teams and the work closer together. Once upon a time I was an intern with nothing more than a portfolio and an endlessly creative curiosity.

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There Is a Secret to Creative Success for Everyone

BrainZooming

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Creative Thinking – 7 Keys to How “Idea Magnets” Boost Creativity. Creative Thinking – 7 Keys to How “Idea Magnets” Boost Creativity.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Rapidly deploy effective strategic thinking exercises to spur innovation. Download this free, concise eBook to : Identify your organization’s innovation profile.

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3 Creative Thinking Skills Ideas from Gas Can 2016

BrainZooming

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. 3 Creative Thinking Skills Ideas from Gas Can 2016.