Advertising Marketing Product Development Product Innovation 
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period.
Innovation Excellence
NOVEMBER 13, 2015
An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. A similar conundrum faces innovators and product developers, with the best companies finding success with about half of the products they create (and the odds are much worse for average companies).
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Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. When used correctly this data can allow companies to reasonably predict the outcome and validate their decisions while still moving quickly and innovating.
helloFUTURE
AUGUST 14, 2022
In the end, we never met with Netscape; this was about a week before they went public on the stock market, and they ended up not having enough time for us. to get the lay of the land prior to launching our own cable internet service in Canada – think Xfinity), and we were there just before everything exploded here in Silicon Valley.
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