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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

Innovative Energy Storage Systems for a Surging Market The power of open innovation and breakthrough R&D are transforming the electric vehicle and energy storage sectors and can be the keys to a global clean energy movement. It’s Electric!

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. Most of these options are built on collaboration with strategic partners who offer innovative technologies that do not rely on cookies. ” Ready to navigate a cookieless world?

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Utilize a CRM system: Implement a Customer Relationship Management (CRM) system to track leads, manage customer interactions, and measure performance. Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Traditional marketing refers to any type of marketing that isn’t online.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. According to a study conducted by MIT Sloan Management Review and Deloitte, over 60% of executives say that data-driven decision-making is “critical” or “very important” to their success. Pet Markt Co.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.