article thumbnail

Cui bono?

Idea to Value

Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? Did a technology supplier suggest you upgrade your systems to the newest version, even if you current version still works? Would they benefit from the revenue of such a big new project?

Analysis 286
article thumbnail

Corona releases Fit Packs: Beer cans that link together

Idea to Value

Allegedly the system is strong enough to comfortably connect 10 cans together ( just resist the urge to play with this like a sword like the guy in the video below ). They call the system “Fit Packs” Check out the video below which describes the innovation. What do you think about this innovation?

Video 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

article thumbnail

What Jake and Flo Aren’t Telling Us: Disruptions Constantly Change the Insurance Industry

Daniel Burrus

Auto and home insurance bundles, umbrella policies, constant arguments about paying for healthcare (especially during a pandemic), and thousands of streaming and social commercial advertisements pushing different providers as being the best option for the average Joe and Jane. . Yes, we are talking about insurance and its many pros and cons.

article thumbnail

From Invisible to Visible: A Look at Transparency in Government Innovation

IdeaScale

Regarding these developments, the report entitled “ Embracing Innovation in Government: Global Trends 2019 ” notes: “Governments are clearly adapting, but progress is often ad hoc rather than reliable, reactive rather than deliberate, and sporadic rather than systemic. ” Adopt the Right Technologies.

article thumbnail

How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

article thumbnail

Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. The Challenge. When you see an ad online, Xaxis was likely involved in some way.