Agile B2B Design Thinking Marketing 
Tullio Siragusa
NOVEMBER 6, 2023
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?
Gregg Fraley
JULY 10, 2019
Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. Click here to view.
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Gregg Fraley
AUGUST 1, 2018
Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). It’s designed to uncover unlikely, but useful, combinations of technologies, products, services, trends, and insights that lead to breakthrough innovation.
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. To start, they need to be closer to their customers, be more agile, act bolder. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. This means everyone. It means breaking down traditional silos.
mjvinnovation
JULY 16, 2020
Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. A new B2B landscape. So then, how do we stay agile and relevant to our customers and consumers?
Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. To start, they need to be closer to their customers, be more agile, act bolder. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. This means everyone. It means breaking down traditional silos.
Innovation Excellence
AUGUST 7, 2020
After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! We immerse ourselves into the comprehension of the company, its organization, its market, its users. We also work on SEO, CRM, marketing automation to coordinate the entire digital ecosystem.
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