Airlines Disruption Marketing Technical Review 
Leapfrogging
MARCH 20, 2019
Digital disruption isn’t just about the internet or mobile technology. I recently had a chance to connect with Harvard Business School professor, Thales Teixeira, whose most recent book, Unlocking the Customer Value Chain , highlights the dynamics of “decoupling” and why it will drive even more disruption than we’ve seen in the world.
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
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Innov8rs
MARCH 6, 2023
As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.
Innovation 360 Group
MAY 21, 2020
PESTLED is short for the Political, Economic, Social, Technological, Legal, Environmental, and Demographic factors affecting you and defining your environment. Often it is misused as a framework for assessing a specific market or even an organization itself. The PESTLED Framework. PESTLED is the mortar in the world of data.
Innovation 360 Group
MAY 21, 2020
PESTLED is short for the Political, Economic, Social, Technological, Legal, Environmental, and Demographic factors affecting you and defining your environment. Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself.
Jeffrey Phillips
MARCH 13, 2020
I'll address this more shortly, but as the pace of change increases, as we have more interaction and more trade, as there is more and more widely dispersed technology, the future will be different than today. Many, many shifts happen because of extraneous forces, and many of those aren't the introduction of new knowledge or technologies.
Rmukesh Gupta
MARCH 2, 2018
In organisations, we compensate sales guys on sales made, product managers on product development, marketing folks on leads generated, manufacturing folks on operational efficiency. In some cases, it could be increasing worker safety (Alcoa) or reducing cost (Southwest airline) or delighting customers (Virgin).
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