article thumbnail

The answer is: 10 years to change a culture

Jeffrey Phillips

Typically, we are talking about moving a culture from its current set of values that has sustained the business, to a culture that helps the company compete in a new reality that may be different or more competitive or operate in a slightly adjacent market. Otherwise, who is going to climb into a metal tube and get flung miles into the air?

Culture 210
article thumbnail

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

These are the really big carbon emitters and it is argued that they could achieve, using known technologies already under development a pathway to complete carbonization over the next decades. With today’s technology, we can already increase the share of cost-competitive non-fossils from 20% of the primary energy supply to 30%.

article thumbnail

“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

Digital disruption isn’t just about the internet or mobile technology. In the physical world, print-based newspapers bundled articles, restaurant reviews, and classified ads. Yelp did the same for restaurant reviews, and Craigslist took on classifieds. Disintermediation wreaked havoc. manage pill intake).

article thumbnail

Practicing for an emerging future

Jeffrey Phillips

I'll address this more shortly, but as the pace of change increases, as we have more interaction and more trade, as there is more and more widely dispersed technology, the future will be different than today. Many, many shifts happen because of extraneous forces, and many of those aren't the introduction of new knowledge or technologies.

article thumbnail

How to Keep Innovating in an Economic Downturn

Innov8rs

As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.

How To 105
article thumbnail

What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. In fact, it has been around since the 1990s, when technology started to become commonplace in businesses, and email and the Internet emerged as ubiquitous productivity tools.