Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.
Tullio Siragusa
NOVEMBER 28, 2022
Design Thinking for Startup Sales Success: A Step-by-Step Guide. By following these steps, you can create a successful sales environment that will help your start-up grow, but you can go deeper and truly differentiate yourself by applying Design Thinking to key steps to help your startup thrive.
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Tullio Siragusa
APRIL 15, 2024
This technology has become a crucial tool for fractional executives, as it allows for the automation of routine tasks, data analysis, and even decision-making processes, thus amplifying their efficiency and effectiveness. For internal data, AI tools can analyze historical performance, employee feedback, and operational efficiency metrics.
Tullio Siragusa
JANUARY 2, 2023
Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.
Tullio Siragusa
JANUARY 16, 2023
AI-powered Sentiment Analysis. AI-powered sentiment analysis can do more than just understanding customer needs and preferences. In summary, AI can be used to automate, personalize, and optimize various aspects of sales pipeline management, from lead scoring to contract review, from sentiment analysis to pricing strategy, and more.
Tullio Siragusa
AUGUST 1, 2022
The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world.
Tullio Siragusa
AUGUST 7, 2023
The lessons learned can be applied directly to the sales process, reducing procrastination and over-analysis. It signals to the team that thinking outside the box and taking calculated risks are not only acceptable but encouraged. This not only frustrates candidates but can also result in losing them to more decisive employers.
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