B2B Change Competition Ideation 
Moves the Needle
MAY 16, 2016
What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. Ideation, invention, and innovation are not synonymous. This doesn’t work in b2b.
BrainZooming
AUGUST 13, 2018
Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. And how do you REALLY know what factors are driving changes in expectations? In B2B, it may happen through some type of secret or mystery shopping.
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Moves the Needle
MAY 12, 2016
What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. Ideation, invention, and innovation are not synonymous. This doesn’t work in b2b.
Qmarkets
SEPTEMBER 26, 2018
With the steady increase in competition, large corporations are more preoccupied than ever with securing data relating to the successes and failures of rivals. Ideating On-The-Go with Mobile-Centric Technologies. Companies are beginning to realise the enormous potential of mobile-focused ideation software.
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. They also know the problems that the customer is facing and can usually identify changing trends. They know best the needs of the customer and what matters to them.
Innovation Excellence
AUGUST 7, 2020
After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! PLAY : The ideation part , and probably the most exciting one (you can ask our Head of excitation , he’ll tell you). The PLAY key words are : ideation, decision, branding, prototyping and testing.
Innovation Excellence
AUGUST 7, 2020
After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! PLAY : The ideation part , and probably the most exciting one (you can ask our Head of excitation , he’ll tell you). The PLAY key words are : ideation, decision, branding, prototyping and testing.
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