B2B Culture Leadership Social Innovation 
Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment.
Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Remember, B2B sales isn’t just about closing a deal.
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Tullio Siragusa
NOVEMBER 6, 2023
The internet, globalization, and the power of social media played their part, reshaping business perceptions. We transitioned from B2B or B2C to P2P. The catalysts for this change were manifold — the explosive growth of the internet, the seamless borders of globalization, and the unprecedented influence of social media.
Tullio Siragusa
JUNE 5, 2023
It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). By analyzing data about consumer behavior, AI can help businesses offer personalized, emotionally resonant experiences, creating a truly people-centric business culture.
Tullio Siragusa
JULY 25, 2022
Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico. In the world of b2b tech, data is even more important. That’s because it can be used to create innovative products that solve real-world problems for customers. .
Tim Kastelle
MARCH 13, 2016
The Stanford Social Innovation Review also looked at how to do this inside of not-for-profits. Most companies are not targeting mobile products and capabilities in their innovation efforts. The B2B marketplace has also been slow to catch on. The coming years, probably decades, will be determined by two major shifts.
Tullio Siragusa
MAY 2, 2022
They are secure in their own leadership, so they can promote and equip others for success. A great leader must also be diligent in obtaining the most accurate feedback on their leadership style and development. Rather than just customers, you end up building an unshakable culture and community.
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