Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Instead of B2B, it’s now B4H — Brands for Humans.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

MAY 29, 2019

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. There weren’t a lot of standards yet defined.

Marketing 40

Marketing Innovation Engagement Agile 40

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Lead Nurturing is the Nature of Automated Marketing.

Software 40

Software Data System Marketing 40

Brunner

JULY 29, 2022

Users can engage with videos by commenting, liking and sharing. TikTok has tons of features and tools to help creators keep content fresh and innovative, and the platform constantly adds new creative elements to keep users engaged. . Explore opportunities to make the most of its potential for your marketing goals. .

Company 75

Company Video Groups Project 75

Taivara

JULY 23, 2018

To do this, cast a wide net as you look at the market. Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. assumptions made about the idea and lead to tests that can help verify product/market fit. understand how they talk to the market.

Underperforming Technical Team 38

Underperforming Technical Team Marketing Software Review LEAN 38