Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. If you’re ready to energize your B2B marketing, let’s talk. Meaningful connections drive success.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. How will the Automated B2B CRM Evolve in the Coming Decade?

Software 40

Software Data System Marketing 40

Brunner

MAY 29, 2019

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.

Marketing 40

Marketing Innovation Engagement Agile 40

Your Ideas are Terrible

AUGUST 6, 2018

B2B Next Conference & Exhibition. Atlanta Techstars Demo Day. Corporate innovators will be immersed in the current innovation landscape through case studies and workshops and then be introduced to vetted B2B startups for curated meetings to explore piloting. The Enterprise Entrepreneurship Series. August 16th. Future Trends.

Conference 40

Conference Case Study Entrepreneurship Innovation 40

Advertiser: ZoomInfo

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

Strategy

Innovators Alliance

DECEMBER 4, 2018

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. And that’s just to name a few.

Technical Review 40

Technical Review Resources Engagement Technology 40

Brunner

JULY 29, 2022

Whether your company is B2B or B2C, TikTok is the perfect channel for sharing tutorials, product demos and testimonials. . Think back to your target audiences. If that group is heavily Gen Z or Millennials, TikTok most likely should be part of your media mix. .

Company 75

Company Video Groups Project 75