B2B Design Design Thinking Social Innovation 
Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.
Tullio Siragusa
NOVEMBER 6, 2023
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?
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Tullio Siragusa
JUNE 5, 2023
Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Products were no longer simply created and sold; they were designed to meet customer needs and solve their problems. market with sustainable energy products.
Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Our scheduling tool was designed to eliminate this chaos.
Tullio Siragusa
JULY 25, 2022
The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.
Tim Kastelle
MARCH 13, 2016
The Stanford Social Innovation Review also looked at how to do this inside of not-for-profits. Most companies are not targeting mobile products and capabilities in their innovation efforts. The B2B marketplace has also been slow to catch on. The coming years, probably decades, will be determined by two major shifts.
Tullio Siragusa
MAY 2, 2022
To succeed in the new environment of tomorrow, the organization itself must undergo a significant and radical change from the traditional B2B, or B2C, or B2B2C, to become a people-to-people business. By focusing on people, companies can outcompete and outperform everyone. To serve people you must know and own why you exist.
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