B2B Design Leadership Software Review 
Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.
Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Example: “Our software was born out of frustration.
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Paul Hobcraft
SEPTEMBER 14, 2018
Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.
Tullio Siragusa
JULY 25, 2022
The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.
Leapfrogging
FEBRUARY 21, 2023
based software companies started since 2003 and valued at over $1 billion by public or private market investors. You use the term “ScaleUp” …how is that different than startup and why does it deserve a special designation? Required is a “grease and glue” model of leadership. What does it mean in a business context?
The Inovo Group
APRIL 17, 2017
Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets. Design-driven companies outperform other businesses according to 86% of survey respondents. P&G), software (e.g.,
Integrative Innovation
JANUARY 27, 2016
Leadership through vision and influence, rather than command and control, is required. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. The B2B marketplace has also been slow to catch on. Interactions are complex and unpredictable.
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