Tim Kastelle
MARCH 13, 2016
Research confirms: development of exploration in parallel to exploitation capabilities proves to be mandatory for established companies in order to compete successfully and sustainably. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups.
BrainZooming
FEBRUARY 26, 2018
What would we halt if we stopped doing anything that might be remotely bad for customers? How is our B2B brand dramatically changing individuals’ lives? Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! Branding and Marketing.
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CMOE
JANUARY 5, 2021
It’s pleasant to do business in person because you can engage with people, examine wares closely, and simply get out of the house. Hybrid business concerns exactly what we’re looking at here: combining the strengths of the online and offline worlds (and mitigating their weaknesses in the process).
Qmarkets
SEPTEMBER 26, 2018
The Avengers teamed up with the squad from Guardians of the Galaxy to face down Thanos. Corporations are increasingly looking to pioneering new technologies to increase employee engagement and expand their market base. However, the growing prominence of the phygital component of this network is a fairly recent development.
Integrative Innovation
JANUARY 27, 2016
Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products.
BrainZooming
NOVEMBER 2, 2016
If you have a long-standing brand needing a boost to reach its previous heights, what are your options for bringing it back to the market in a way that attracts attention, engages existing and new audiences, and delivers improved business results? Evaluating Your Brand Update Options. Stimulate fresh thinking.
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? We’ve found this option can be especially motivating for engaging in user research. This isn’t a bad thing. In fact, in many situations it’s a wonderful surprise that can lead a an engaging, insightful conversation. Develop new products/services.
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