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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

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Lean Innovation Leadership in the Enterprise

Moves the Needle

We do this by educating organizations on how to bring a startup mindset to the table and how to enable their employees to work in this new way of thinking. Questions Answered: Why is Lean Innovation Leadership Important? From a leadership perspective, how can you implement Lean Startup on physical products?

LEAN 64
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Five Unicorn Scaleup Strategies

Leapfrogging

He’s the author of numerous books and an expert on how lean principles can be used to drive innovation. Your subtitle refers to “lean” principles; I’m assuming they respond to these restraining forces? Strategic Speed Constant Experimentation Accelerated Value Lean Process Esprit de Corps 6.

Strategy 130
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Innovation Toolkit

Moves the Needle

How to use the Toolkit. Moves the Needle’s Innovation Toolkit is designed to be used in the context of your Lean Innovation work. B2B Download. B2B Download. B2B Download. LEAN INNOVATION MANIFESTO. The tools cover each stage of your work – Empathy, Experimentation, and Evidence. B2C Download.

LEAN 52
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5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

Here are the top 5 to be aware of and some ideas on how to overcome them. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Invite operational colleagues – legal, HR, IT – to your lean innovation group.

LEAN 75
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5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

Here are the top 5 to be aware of and some ideas on how to overcome them. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Invite operational colleagues – legal, HR, IT – to your lean innovation group.

Company 64
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How to Nail Your Most Valuable Metrics Using the Customer Journey

Moves the Needle

You use the value stream to hypothesize the behavior you see that indicates which state a customer is in, what you as the business must DO to get that behavior, and how will you measure your ability to do so. The behavior they exhibit depends on the channel and how they acquire the value (SaaS, retail, e-commerce, B2B sales, and so on.)

How To 76