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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. How did your product or service come to be?

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Establishing an innovative business platform adoption approach

Paul Hobcraft

The level of interest in business platforms in the B2B space has rapidly grown. Platforms help manage the difficulties of transitions we are all undergoing and change how we see the world through a broader collaborative set of lenses.” Innovation needs to be constantly adapting, adjusting and reconfiguring.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Tim’s Comment: I can’t tell you how often I come back to exploration/exploitation as a key concept. One of the key issues in innovation management is figuring out how to frame these important ideas in ways that make sense to managers – finding the right story, metaphor or phrase. Who wants to be an exploiter?