Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. How did your product or service come to be?
The BMI Lab Blog
MAY 26, 2021
Sometimes, companies approach us with requests like “I have developed a new technology but how do I build a business around it?” or “Our technology is superior to our competitors’ – why don’t our customers see that?”. “Build only products that customers want” – sounds easy, right? However, in practice, this can be quite hard.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. Do you list off the businesses that purchase what you sell?
Thinkers360 - Thought Leader Interviews
JULY 2, 2023
Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.
Paul Hobcraft
AUGUST 24, 2022
The level of interest in business platforms in the B2B space has rapidly grown. Platforms help manage the difficulties of transitions we are all undergoing and change how we see the world through a broader collaborative set of lenses.” The Combination Effect for Adoption in today’s world.
The BMI Lab Blog
JULY 28, 2022
However, a business model shouldn’t be innovated or improved ad-hoc in a “one-and-done” fashion – instead due to its importance and the dynamic changing market conditions it should be updated and checked continuously on a regular basis. How to design a winning business model. Harvard Business Review. MIT Sloan Management Review.
Leanstack
AUGUST 16, 2022
If you are unfamiliar with the theory of jobs-to-be-done (jtbd) or the specific definition presented below, I’d recommend reviewing this post first. new technology will deliver better outcomes) or consequential (e.g. regulatory will change how things need to be done). complex B2B sales) and multiple products (e.g.,
Expert insights. Personalized for you.
62 
Let's personalize your content