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Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. Inertia gets the blame for waning product performance and competitiveness, feature fatigue, and poor innovation pipeline throughput. Of course, not all friction is bad. What does it mean in a business context?

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Adapting to Change: How to Unify Online and Offline Aspects of Business

CMOE

Hybrid business concerns exactly what we’re looking at here: combining the strengths of the online and offline worlds (and mitigating their weaknesses in the process). Envision large-scale B2B deliveries and the confusion that can result from an ill-planned order. Check out his reviews on EcommercePlatforms.io

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The Key to Effective Value Proposition Development

Taivara

The Key to Effective Value Proposition Development. They way you think about a problem & solution is often different from how a customer thinks of them. If you have an immediate problem to solve, we’ve found that bringing a cross-functional team together to tackle the problem head-on yields positive results fast.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers. Tip: Tim Kastelle has posted a worthwile series on how to implement lean startup for innovation initiatives. Not every company has the capability and influence to act as an orchestrating platform builder.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. This isn’t a bad thing.

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