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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Remember, B2B sales isn’t just about closing a deal.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

She enjoys speaking at knowledge management, operational excellence, and process improvement conferences with human-centric knowledge management as a primary element in her presentations. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

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Lean Innovation Leadership in the Enterprise

Moves the Needle

But, it all starts with leadership. This “ask me anything” style interview tackles tough questions on the topic of innovation leadership and provides a unique perspective on why it’s important within an enterprise setting. Questions Answered: Why is Lean Innovation Leadership Important? Related Content:

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Thought Leader and Influencer Interview with Jean-Christophe Gaillard, Founder & CEO, Corix Partners

Thinkers360 - Thought Leader Interviews

As the driving force behind Corix Partners, Jean-Christophe has demonstrated visionary leadership, shaping the company into a reputable entity known for its innovative solutions and strategic insights. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?