David Marks

OCTOBER 27, 2017

Many technology companies, particularly in the B2B space, find that an undignified experience. Sales would lean on their channels to ensure better exposure to the new product. First they need to look at their vision, or innovation strategy. Resources allocation must match the strategy. But not all are.

Industry 49

Industry Innovation Management Management Technical Review 49

David Marks

OCTOBER 27, 2017

Many technology companies, particularly in the B2B space, find that an undignified experience. Sales would lean on their channels to ensure better exposure to the new product. First they need to look to their vision, or innovation strategy. Some of these are tied to customer benefit. But not all are.

Industry 40

Industry Technical Review Innovation Culture 40

David Marks

OCTOBER 27, 2017

Many technology companies, particularly in the B2B space, find that an undignified experience. Sales would lean on their channels to ensure better exposure to the new product. First they need to look at their vision, or innovation strategy. Resources allocation must match the strategy. But not all are.

Industry 40

Industry Innovation Management Management Technical Review 40

Integrative Innovation

JANUARY 27, 2016

Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Here, dedicated strategies and innovation approaches are defined for different business environments, characterized by the factors predictability, malleability and harshness (see figure below).

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40

Peer Insight

FEBRUARY 25, 2021

This is a defining element of lean innovation: Don’t build anything that a hungry customer isn’t asking you to build, and willing to pay for. The Soft Auction is a way to turn the tables and cause large, hypercompetitive B2B prospects (or partners) to compete for your attention. Good technology with the best business model does. .

Examples 52

Examples LEAN Marketing Industry 52

Moves the Needle

OCTOBER 12, 2018

You apply the 3 E’s of lean innovation , develop empathy, run rapid experiments, analyze evidence -- data + insights -- to find the right actions the business must do to illicit the behavior. The behavior they exhibit depends on the channel and how they acquire the value (SaaS, retail, e-commerce, B2B sales, and so on.)

How To 76

How To Tools Marketing LEAN 76

The BMI Lab Blog

FEBRUARY 15, 2018

It changed the customer dimension (from B2B to B2C), offers a new value proposition, leverages partners in a new value chain, and earns money with a new revenue model (pay per bag instead of pay per KG). We have to find the value that people are willing to pay for and make it real.

Groups 49

Groups Innovation Resources Ideation 49

Integrative Innovation

SEPTEMBER 6, 2018

What is really important, however, is that the newly acquired skills also become an integral part of the corporation and penetrate into existing organizational structures through Lean Change experiments and viral infection. Recommendations for action: Company Builders. Trend 1: Corporate-wide Innovation Ecosystems.

Trends 58

Trends Technical Review Innovation Disruption 58

David Marks

MAY 19, 2017

Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. Microsoft had a monopoly on PC operation systems.

Software Review 49

Software Review Technical Review Competition Comparison 49

David Marks

MAY 19, 2017

Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. Microsoft had a monopoly on PC operation systems.

Software Review 40

Software Review Technical Review Competition Comparison 40