Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. Thinkers360: Tell us a bit about your background and areas of expertise.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Innovation 360 Group

MAY 18, 2020

A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. This applies to both B2B and B2C businesses and across industries. In this post we will cover how to: Cut your development cycle time and free up working capital. Tips from top new product developers.

Product Development 52

Product Development How To Ideation Project 52

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

Software Review 59

Software Review Technical Review Leadership Industry 59

mjvinnovation

JANUARY 3, 2019

A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. B2B & B2C. When in a B2B context, you should combine corporate personas and buyer personas within those companies. appeared first on MJV Technology & Innovation.

Product Development 40

Product Development Marketing Company Strategy 40

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. And of course, in B2B, if it’s not a commodity, then nobody knows it. The Dean was a sort of gruff old guy who said “Yeah. Do you think so? You can estimate it.

Design Thinking 299

Design Thinking Design Innovation Software 299

The Human Factor

APRIL 20, 2017

The technology built into these devices wasn’t all that new, but Apple put them together in a way that allowed people to do things they couldn’t do before. Fast-forward to today, and several years have passed since Apple has come up with a truly disruptive product. What’s the difference between the two? Apple offers a perfect example.

Disruption 51

Disruption Innovation Data Industry 51

New Markets Advisors

DECEMBER 10, 2018

Bring old products to new occasions. Microsoft launched Kinect, its motion-sensing technology for Xbox, in 2010. Although the technology was advanced, Kinect added little benefit for the core market of Xbox users. This year, Microsoft shifted gears and relaunched Kinect in a B2B context where it is being better received.

Innovation 40

Innovation Strategy Strategy Roadmap 40