Brunner

SEPTEMBER 28, 2023

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2C brands often team up with influencers to drive awareness or sales. Using this same strategy, B2B companies can reach decision-makers or thought leaders in their industry. How Can B2B Brands Benefit from Influencers?

Marketing 52

Marketing Video Engagement Industry 52

mjvinnovation

APRIL 12, 2021

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. We talk more about this both in thi s blog post on innovation in the financial sector , and in our Meaningful Banking e-book. How does B2E work?

Company 52

Company Trends Competition Examples 52

ITONICS

NOVEMBER 6, 2020

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. Keep reading as we unpack the innovative strategies that lie at the secret of Discovery’s success.

Case Study 36

Case Study Study Trends Report 36

ITONICS

NOVEMBER 6, 2020

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. Keep reading as we unpack the innovative strategies that lie at the secret of Discovery’s success.

Case Study 36

Case Study Study Trends Report 36

New Markets Advisors

JUNE 28, 2019

including both B2B and B2C customers?—?are By gathering shelf-stable research where possible, revisiting past research at the right intervals, and employing cost-effective methods for gathering new insights, teams can ensure that they’re well-positioned to satisfy today’s demanding customers without breaking the bank.

Marketing 40

Marketing Trends Roadmap Agile 40

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

Software Review 52

Software Review Data Marketing Report 52

Boxes and Arrows

NOVEMBER 24, 2015

There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. Does it matter if your study participants are from B2B vs. B2C companies? management consulting, business strategy). Finance and banking (e.g., Business planning/Strategy.

Tips 65

Tips Study Underperforming Technical Team Report 65