User Research With Small Business Owners: Best Practices and Considerations
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? Likewise, for remote interviews, small business owners and employees don’t always have convenient access to needed technology at their place of business. This isn’t a bad thing. Finance and banking (e.g., What about online vs. offline businesses?
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