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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? This isn’t a bad thing. When socializing your findings to a product team, building empathy for the participants and their challenges is key. Finance and banking (e.g., Develop new products/services. What about online vs. offline businesses?

Tips 65
Tips Study Underperforming Technical Team Report 65
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50 what-if questions to reimagine the future

Board of Innovation

JUNE 5, 2022

What if you turned from B2C to B2B (or viceversa)? What if you were charged a fee for delivering a bad customer experience? What if you owned your own bank? What if you turned from B2C to B2B (or viceversa)? Airbnb and Ryanair originally designed a service with only B2C customers in mind. Faster replies are free.

Artificial Inteligence 52
Artificial Inteligence Data Examples Trends 52
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