Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

Creativity 45

Creativity Technical Review Competition Software Review 45

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? For starters, we always state that the goal of the study is to learn from the participant. Reporting tip #1: Provide context. It’s therefore not unusual that small business research may occasionally graze the edges of competitive analysis.

Tips 65

Tips Study Underperforming Technical Team Report 65

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found.

Software Review 52

Software Review Data Marketing Report 52

The Inovo Group

APRIL 17, 2017

This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. By reducing economic friction, digitalization enables competition that pressures revenue and profit growth.

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Tim Kastelle

MARCH 13, 2016

Depending on the maturity level, distinct objectives and priorities are reported (see figure below). However, most companies are not yet adept in innovating truly customer-centered and need to build these capabilities in order to stay competitive. The coming years, probably decades, will be determined by two major shifts.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

Integrative Innovation

JANUARY 27, 2016

This requires companies to proactively or reactively innovate their business models in order to remain competitive. The platform environment is mostly characterized by a tension between collboration and competition of the participating companies, often referred to as coopetition. Cases in point: Lego and Burberry.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40