Tullio Siragusa
JUNE 5, 2023
From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.
The Inovo Group
APRIL 17, 2017
An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. These are primarily B2C companies (e.g., The post You Are Being Digitally Disrupted – Do Something About It appeared first on Inovo.
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Qmarkets
AUGUST 18, 2017
From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.
Moves the Needle
MAY 16, 2016
There’s a pervasive myth that suggests that all big companies need to get better at disruptive or breakthrough innovation. Most big companies struggle to compete in existing markets. Do we care whether the $90 million came from disruptive innovation? They turn into deeply held assumptions that are not backed by market evidence.
Moves the Needle
MAY 12, 2016
There’s a pervasive myth that suggests that all big companies need to get better at disruptive or breakthrough innovation. Most big companies struggle to compete in existing markets. Do we care whether the $90 million came from disruptive innovation? They turn into deeply held assumptions that are not backed by market evidence.
mjvinnovation
JULY 16, 2020
Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. How has Covid-19 disrupted Key Accounts management and relationships? Nevertheless, these relationships are highly strategic.
Paul Hobcraft
SEPTEMBER 14, 2018
User interactions are increasing in their expectancies, wanting “greater connected experience” and demanding Enterprises are equally required to be very savvy about the markets they are in and wish to serve. IoT (B2C) is well-ahead of IIoT (B2B). They have identified the very tough nut of building solutions for Legacy Migration Apps.
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