Brunner
AUGUST 30, 2023
Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. Speaking engagements. Each speaking engagement, interview opportunity, and bylined thought leadership article helps showcase your team’s knowledge, insights, and expertise. Social media content. Sponsorships.
Destination Innovation
FEBRUARY 6, 2016
Leading B2C (Business to Consumer) companies have invested in Listening Centres where they monitor real-time conversations and web analytics in order to gain immediate insights, start dialogues, diffuse critical issues and observe competitors. If you want to understand your customers and engage with them then you have to listen and respond.
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Tullio Siragusa
JUNE 5, 2023
It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). AI: The Compass to Navigating Deeper Connections Let’s illustrate this with the example of a European company entering the U.S However, amidst this tech-driven evolution, a new paradigm is emerging.
Legacy Innovation Group
APRIL 1, 2019
Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.
IdeaScale
MARCH 2, 2017
Everyone exchanges mission statements that begin with, “We’re making the world better by disrupting…” or, “We’re the Uber of…” Some of the lingo is helpful shorthand, like B2B and B2C. I started following up my intro pitch with examples of what my current favorite customers were doing. It’s sustainable.
BrainZooming
JANUARY 3, 2018
He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. Find engaging topics your brand can credibly address via social-first content. A potential client reached out to us.
Tim Kastelle
MARCH 13, 2016
Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. One recent example for strategic complementarity is the announced partnership between GM and Lyft. They aim at capitalizing on digitalization to advance their existing businesses.
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