Legacy Innovation Group

APRIL 1, 2019

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. Find engaging topics your brand can credibly address via social-first content. A potential client reached out to us.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

Tim Kastelle

MARCH 13, 2016

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. One recent example for strategic complementarity is the announced partnership between GM and Lyft. That’s been the core issue in the work that I’ve been doing with the CSIRO.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

Integrative Innovation

JANUARY 27, 2016

Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40

The BMI Lab Blog

FEBRUARY 15, 2018

When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance.

Groups 49

Groups Innovation Resources Ideation 49